Northern Lights™ Coolers came from a problem that many of us have experienced.  As the party continues into the night and you reach for a cold one, you are left digging around blindly until you finally locate what you need.  Since nothing in the cooler market offered a solution to this common problem we set out to create Northern Lights™ Coolers.  Other coolers have tried to light the contents by lighting from the top down; however more light is reflected back up leaving dark areas.  Northern Lights™ Coolers patented technology uses LED lights placed below the level of ice, essentially turning every ice cube into a prism reflecting light throughout the cooler.